The Sidemen have become a global phenomenon, captivating millions with their charisma, creativity, and groundbreaking content. Ethan Payne, widely known as Behzinga, stands out as a core group member. Over the years, Ethan has amassed an impressive following and significant wealth through his ventures.
| Name | Alias | Reported Net Worth (Sources) | Key Details |
|---|---|---|---|
| Ethan Leigh Payne | Behzinga | £3 million | Co-founder of Sidemen, YouTube content (gaming/lifestyle), brand endorsements. Some sources cite conflicting figures in USD ($4 million in 2023, though £3m ≈ $3.8m as of 2024). |
Who is Ethan Sidemen (Behzinga)?
A Brief Biography
Ethan Payne, born on 20 June 1995 in London, United Kingdom, is better known by his online alias, Behzinga. He grew up in a modest household and faced numerous challenges early in life, including a difficult relationship with his father. Ethan’s determination and humor helped him carve a unique path despite these struggles.
Ethan started his YouTube career in 2012 by uploading gaming videos, particularly focusing on FIFA. Over time, his content transitioned to include fitness, lifestyle, and comedy, which resonated with a wider audience. Today, Ethan is not just a YouTuber but an entrepreneur, fitness inspiration, and role model.
Ethan’s Role in the Sidemen
Ethan is one of the founding members of the Sidemen, a group of seven British YouTubers who started collaborating in 2013. Known for his quick wit and infectious laugh, Ethan plays a vital role in the group’s dynamic. His fitness journey, which he has documented extensively, also adds a unique layer to the Sidemen’s content.
Key Career Milestones
- Launching his main YouTube channel, Behzinga, in 2012.
- Transforming his life through fitness, losing over 30 kilograms, and inspiring fans worldwide.
- Becoming a prominent figure in the Sidemen’s success.
- Expanding into business ventures, including merchandise and investments.
Ethan’s journey from a gamer to a fitness enthusiast and entrepreneur highlights his adaptability, making him a standout figure in the digital space.
The Sidemen Phenomenon
A Brief History of the Sidemen
The Sidemen were formed in 2013 as friends playing video games together. Over the years, they have become one of the most successful online collectives, boasting millions of subscribers across multiple YouTube channels. The group includes Ethan (Behzinga), Simon (Miniminter), JJ (KSI), Vik (Vikkstar123), Harry (W2S), Josh (Zerkaa), and Tobi (TBJZL).
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Business Model
The Sidemen’s revenue streams are vast and diverse. They generate income from:
- YouTube Channels: Main channel content, Sidemen Reacts, MoreSidemen, and Sidemen Shorts.
- Merchandise: Sidemen-branded clothing and accessories.
- Events and Sponsorships: Charity football matches, sponsorship deals, and brand collaborations.
The Impact of the Sidemen
The Sidemen have redefined digital entertainment in the UK and beyond. Their success has inspired countless creators and demonstrated the power of collaboration in the creator economy. Ethan, in particular, has contributed significantly by blending humor, fitness, and authenticity into their content.
Ethan Sidemen’s Income Streams
Ethan’s wealth comes from multiple income streams, showcasing his versatility as a creator and entrepreneur. Let’s break them down.
YouTube Revenue
Ethan’s main YouTube channel, Behzinga, has over 5 million subscribers and garners millions of views monthly. His content ranges from fitness challenges to personal vlogs and comedy skits.
Estimated Ad Revenue
- Main Channel: With an average CPM (Cost Per Mille) of $2-$4, Ethan likely earns between $50,000 and $100,000 annually from ad revenue on his main channel alone.
- Secondary Channels: Ethan also runs Beh2inga and Behzinga Shorts, contributing additional ad revenue.
Sidemen Group Earnings
Ethan receives a share of the Sidemen’s collective earnings as a founding member. The group’s income includes:
- YouTube Revenue: With billions of views across their channels, the Sidemen generate millions annually.
- Merchandise Sales: Sidemen-branded merchandise is a lucrative business, often selling out within hours of launches.
Merchandise and Brand Endorsements
Ethan has a line of merchandise featuring clothing and accessories. Additionally, he collaborates with brands like G FUEL, Konami, and others. These partnerships are estimated to bring in six-figure sums annually.
Entrepreneurial Ventures
Ethan is involved in several Sidemen-led business ventures, including:
- Sides: A fast-food chain launched by the Sidemen.
- XIX Vodka: A premium vodka brand.
- PCSpecialist Collaborations: Custom gaming PCs and setups.
Other Investments and Assets
Ethan has invested in:
- Real Estate: Properties in London and surrounding areas.
- Luxury Cars: Including a Rolls Royce Phantom, showcasing his taste for high-end vehicles.
Estimating Ethan Sidemen’s Net Worth in 2025
Latest Public Estimates
As of 2025, estimates of Ethan Sidemen’s net worth range between $3 million and $4 million, depending on the source. While these figures vary, they consistently place Ethan among the wealthiest YouTubers in the UK.
Breakdown of Wealth
Income SourceEstimated Annual Earnings
YouTube Ad Revenue $100,000 – $200,000
Sidemen Group Earnings $500,000 – $1,000,000
Merchandise & Endorsements $300,000 – $500,000
Business Ventures $200,000 – $400,000
Investments & Assets Variable
Growth Over Time
Ethan’s net worth has grown steadily since 2020, thanks to his expanding ventures and the Sidemen’s success. Key milestones, such as launching new businesses and securing major sponsorships, have significantly boosted his earnings.
How Accurate Are Net Worth Estimates?
Net worth estimates for influencers like Ethan are tricky due to the following factors:
- Public vs. Private Income Streams: Many earnings, such as investments, are not disclosed publicly.
- Fluctuations: Revenue from ad deals and sponsorships can vary based on market trends.
- Expenses: Taxes, staff salaries, and reinvestment in businesses reduce gross earnings.
Ethan’s Lifestyle and Spending
Ethan’s lifestyle reflects his financial success. He frequently shares glimpses of his life with fans, showcasing:
- Luxury Cars: Including his prized Rolls Royce.
- Fitness Investments: Gym equipment, personal trainers, and fitness-related travel.
- Philanthropy: Ethan has participated in multiple charity events, contributing time and money.
The Future of Ethan Sidemen’s Net Worth
Ethan’s wealth is poised to increase as the digital creator economy grows. Potential areas for growth include:
- New business ventures and sponsorships.
- Expansion of Sidemen-related businesses.
- Continued success on platforms like YouTube and TikTok.
However, challenges such as market saturation and platform changes could impact long-term growth.
Frequently Asked Questions (FAQs)
What is Ethan Sidemen’s current net worth?
Ethan’s net worth is estimated to be between $3 million and $4 million in 2025.
How does Ethan make most of his money?
Ethan’s primary income sources are YouTube revenue, Sidemen group earnings, merchandise, and business ventures.
How does Ethan’s net worth compare to other Sidemen members?
Ethan’s net worth is slightly lower than that of KSI or Miniminter’sMiniminter, but it remains impressive.
Conclusion
Ethan Sidemen’s (Behzinga) financial journey is a testament to the power of hard work, adaptability, and diversified income streams. Ethan’s story inspires creators worldwide, from humble beginnings to becoming a millionaire. With his growing brand and entrepreneurial ventures, Ethan’s net worth will only increase in the coming years.
For anyone aspiring to enter the digital content creation world, Ethan proves that success is possible with dedication and innovation.
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