Shower Toga is a story of inspiration, ingenuity and grit. Who would’ve thought that an idea that started in the cupboard would land in a deal with the likes of Mark Cuban and Alli Webb on Shark Tank? Now, Shower Toga is proof that by thinking outside the box and collaborating with the right partners, it’s possible to propel your idea into a successful company.
If you’ve ever seen Shower Toga on Shark Tank, you know that it’s more than a product—it’s a revolution for outdoorsmen, athletes and adventures. The company emerged into the public eye when founder Kressa Peterson gave a brilliant pitch, introducing a unique solution to the world: one that would allow them (and anyone else with an excess of self-consciousness) to shower and change clothes in public spaces.
After a deal with Mark Cuban and Alli Webb during the show, Shower Toga has gone on to achieve remarkable growth. As of 2025 the brand has a net worth of $322,000 and yearly sales of $240,000. But this didn’t happen overnight — let’s see what it looked like at the beginning.
The Water-Resistant Wrap That Cut Shower Time in Half
What inspired you to create your product?
Shower Toga was conceived out of necessity. Founder Kressa Peterson — who founded the company after experience in which, while running a muddy obstacle course, participants found themselves in grim scenarios trying to clean up and change clothes without privacy. That experience inspired the portable solution that would simplify the post race cleanup process for everyone.
She created the Shower Toga, a lightweight, water-repellent garment that lets people shower and change discreetly in public. However, it wasn’t a smooth road. The first came when she tried and failed to source materials, while another when she was developing a product that would be both functional and affordable.
Early Days and Kickstarter Campaign
In order to make her concept a reality, Kressa started a campaign on Kickstarter to solicit help from regular people who shared her vision. They raised $14,735 on the campaign, which was used to produce the first batch of Shower Toga products. Early reviews applauded the product’s practicality and innovation, and the initial market response was positive.
And it set up the eventual success that was to come.
An Appearance on Shark Tank
The Pitch
For the Shower Toga, Kressa Peterson’s appearance on Shark Tank was a game changer. She entered the tank requesting $80,000 for 33% equity in her business. Her pitch focused on the product’s unique options, like water-wicking nylon fabric, and pockets built in for soap and shampoo.
What captivated the sharks, however, was Kressa’s personal story. She opened up about her struggles, her passion for the product and her vision for its future. Investors connected with her passion and ambition.
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The Deal
In the end, Mark Cuban and Alli Webb made Kressa an offer: $80,000 for 40% equity. This alliance provided them not only financial resources but also the skills and connections of two very successful entrepreneurs. The sale opened the door to a new chapter for Shower Toga.
Post-Shark Tank Growth
Sales and Revenue Growth
The business received an enormous surge in sales following Shark Tank. By 2024, the company’s annual revenue had reached between $250,000 and $500,000, with lifetime sales reaching similar numbers. With this in mind, the show, coupled with some savvy marketing, let the brand spread its wings.
Product Innovations
Shower Toga launched several new products to meet the varied needs of customers. These included smaller models for children and earth-friendly materials to attract eco-conscious buyers. The company has also rolled out portable shower nozzles among other accessories to make the product even more versatile.
Market Expansion and Strategic Partnerships
Partnerships with Outdoor Events
Shower Toga’s success has been partly due to partnerships with outdoor events such as Spartan Race. These collaborations enabled the brand to focus on key demographics, particularly athletes, campers, and festival-goers.[10] Shower Toga established credibility and visibility by framing the product as a must-have for those who enjoy the outdoors.
Retail Expansion
Along with event partnerships Shower Toga also grew its retail footprint. The product was sold at select stores around the United States and guided online platforms such as Amazon. These types of multi-channel solutions enabled the company to capture more customers and increase sales.
Sustainability Efforts
Eco-Friendly Materials
Shower Toga has made moves toward sustainability in recent years. The company switched to producing environmentally friendly materials, which was less damaging to the environment. Consumers who are environmentally conscious have responded well to this move, and it helped further solidify the brand’s reputation.
Community Contributions
Shower Toga has also focused on giving back to the community. In 2020, the company donated $100,000 worth of products to the forefront workers during the COVID-19 pandemic. Those efforts showcased the brand’s dedication to a positive impact beyond product sales.
Switching gears to the marketing.
Shark Tank Exposure: How To Best Use
For Shower Toga, the exposure from Shark Tank was priceless. In the months following the episode’s airing, the company leveraged the publicity to launch targeted marketing campaigns that saw online sales double.
Social Media Presence
At the moment, Shower Toga has developed a good following on social media where their customers are sharing their experiences and feedback. And this So the brand, by creating community, has made loyal customers that promote the product to others.
Challenges and Resilience
Supply Chain Issues
Shower Toga, like many businesses, endured supply chain disruptions following its appearance on Shark Tank. But the company pivoted fast, discovering new suppliers and streamlining production processes to keep up with demand.
Impact of COVID-19 Pandemic
Shower Toga found both challenges and opportunities in the pandemic. As events went outdoors, the product found a new market as a hygiene solution for essential workers.” It allowed the company to survive through the storm and come up stronger out of it.
Financial Impact and Net Worth Analysis
Shower Toga’s net worth is $322,000, and annual sales revenue is $240,000 in 2025. Their success speaks for their innovation in the product, marketing techniques and their shark tank partners’ support. Here is a summary of Shower Toga’s financial performance:
| Metric | Value (2025) |
| Net Worth | $322,000 |
| Annual Sales Revenue | $240,000 |
| Lifetime Sales | $250,000 – $500,000 |
| Equity Held by Sharks | 40% |
Conclusion
The story of Shower Toga from an idea into a business is amazing. The company has triumphed over obstacles and reached new heights through persistence, creativity, and collaboration. Shower Toga is poised for continued success with a strong emphasis on sustainability and many contributions to the community.
If there’s one lesson to learn from this story, it’s that passion and resilience can transform even the most straightforward concepts into successful enterprises. Shower Toga has a bright future ahead, and we’re excited to see what comes next.
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