Stormi Steele has carved out a unique and inspiring path in beauty entrepreneurship. From humble beginnings in Mississippi to becoming a multi-millionaire businesswoman, Stormi’s story is about resilience, innovation, and determination. Known as the founder of Canvas Beauty Brand and a media personality featured on “Love & Marriage: Huntsville,” Stormi Steele has become a household name in the beauty industry.
| Attribute | Details |
|---|---|
| Full Name | Stormi Steele |
| Year of Birth | 1989 |
| Age (as of 2025) | 36 years old |
| Nationality | American |
| Profession | Hairstylist, Entrepreneur, CEO |
| Company | Canvas Beauty Brand |
| Estimated Net Worth | $20 million (2023-2025) |
| Source of Wealth | Haircare business, salon, reality TV appearance (“Love & Marriage: Huntsville”) |
| Notable Achievements | Nearly $20 million in sales from Canvas Beauty; #1 Live Seller on TikTok Shop in US & UK |
| Husband | Courtney Beasley |
| Social Media Presence | 125K+ Instagram followers |
But one question often arises among her admirers and followers: What is Stormi Steele’s net worth? Understanding her financial success highlights her accomplishments and sheds light on the business strategies and personal values that have driven her success.
Let’s dive into the fascinating story behind Stormi Steele and her rise to success.
Who Is Stormi Steele?
Stormi Steele’s journey began in De Kalb, Mississippi, where she was born and raised. Growing up in a small town, she was instilled with strong family values and a desire to make something of herself. Her early years were shaped by her creativity and passion for hairstyling, which eventually became the foundation of her career.
Early Life and Education
Stormi attended local schools in De Kalb before pursuing her interest in cosmetology. She developed a passion for hairstyling early, often experimenting with different techniques and products. Her natural talent for haircare and beauty set her apart, even in her younger years.
Transition to Entrepreneurship
After working as a hairstylist for several years, Stormi began exploring the idea of creating her products. She noticed a gap in the beauty market for products that catered to natural hair and offered real results. With little more than determination and creativity, she started experimenting with natural ingredients in her kitchen.
Media Presence
Stormi’s rise to fame was solidified when she joined the “Love & Marriage: Huntsville” cast, a popular reality TV show. Her appearances on the show introduced her to a wider audience and showcased her entrepreneurial spirit. This exposure further cemented her status as a prominent figure in the beauty and entertainment industries.
Stormi Steele’s Entrepreneurial Journey
Stormi Steele’s entrepreneurial success is a testament to her hard work and innovative thinking. She founded Canvas Beauty Brand in 2018, a company that has since become a leader in the beauty industry.
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The Birth of Canvas Beauty Brand
The idea for Canvas Beauty Brand came from Stormi’s own experiences with haircare. She created her own after struggling to find products that worked for her natural hair. Using natural ingredients and her haircare knowledge, she developed the Canvas Hair Blossom Serum, which quickly became a hit.
In the early days, Stormi faced numerous challenges, including limited resources and scepticism from others. She started small, mixing products in her kitchen and selling them online. Her persistence paid off as word-of-mouth and positive reviews helped her brand gain traction.
Social Media and Marketing
One of the key factors behind Canvas Beauty Brand’s success is Stormi’s savvy use of social media. She leveraged platforms like Instagram and TikTok to showcase her products and connect with her audience. She built a loyal community around her brand by collaborating with influencers and engaging directly with customers.
Key Products and Retail Expansion
Canvas Beauty Brand offers a range of products, but the Canvas Hair Blossom Serum remains its flagship item. The brand’s focus on natural ingredients and effective solutions has resonated with customers, leading to impressive sales milestones. In recent years, Canvas Beauty products have been stocked in major retailers like Target and Walmart, further expanding the brand’s reach.
Here’s a quick overview of her brand’s growth milestones:
YearMilestone
2018 Canvas Beauty Brand founded
2019 First $1 million in sales achieved
2020 Expanded product line to include styling tools
2022 Major retail partnership with Target
2024 Annual sales near $20 million
Stormi’s entrepreneurial journey is a masterclass in perseverance and adaptability, and her story inspires others.
What Is Stormi Steele’s Net Worth?
Let’s address the major question: What is Stormi Steele’s net worth? As of 2024-2025, Stormi Steele’s net worth is estimated to be approximately $20 million.
Breakdown of Income Sources
Stormi’s wealth has been accumulated through various income streams, including:
- Canvas Beauty Brand Sales: With nearly $20 million in annual sales, her beauty line primarily contributes to her wealth.
- Social Media Influence: Stormi uses her platforms to promote products and partnerships, generating additional revenue.
- Sponsorships: Collaborations with other brands bring in substantial income.
- TV Appearances: Her role in “Love & Marriage: Huntsville” boosted her visibility and increased her earnings.
Sales Milestones
One of her most impressive achievements came when she grossed $2.1 million daily through TikTok Shop Live. This milestone highlights her ability to leverage modern marketing techniques to drive sales.
Net Worth Growth Over the Years
Stormi’s net worth has grown significantly over the past few years:
- 2022: $15 million
- 2023: $18 million
- 2024-2025: $20 million
Stormi’s rapid rise is remarkable compared to other beauty entrepreneurs, especially considering her modest beginnings.
Stormi Steele’s Personal Life and Its Influence on Her Brand
Behind every successful entrepreneur is a strong support system; Stormi’s family plays a critical role.
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Marriage and Family Life
Stormi is married to Courtney Beasley, who has supported her throughout her journey. The couple has worked together to grow Canvas Beauty Brand, with Courtney providing operational and logistical support.
Values and Business Philosophy
Stormi’s personal values—authenticity, resilience, and community—are deeply embedded in her brand. She often emphasizes the importance of staying true to oneself and giving back to the community.
Philanthropy
Through Canvas Beauty, Stormi has launched initiatives to empower women and support underserved communities. Her philanthropic efforts have further solidified her reputation as a compassionate and socially responsible entrepreneur.
Challenges and Controversies
Like any public figure, Stormi Steele has faced her share of challenges and controversies.
Public Scrutiny
Her role on reality TV has exposed her to public scrutiny, with some questioning her decisions or intentions. However, Stormi has remained focused on her goals, using criticism as motivation to improve.
Early Business Hurdles
In the early days of Canvas Beauty, Stormi struggled to scale her business due to financial constraints and limited resources. Despite the odds, she persevered, turning her challenges into learning experiences.
Stormi Steele’s Impact on the Beauty Industry
Stormi Steele has made a lasting impact on the beauty industry, particularly in natural haircare.
Redefining Beauty Standards
Her brand promotes inclusivity and encourages women to embrace their natural beauty. By creating products tailored to natural hair, she has helped redefine traditional beauty standards.
Influence on Black-Owned Beauty Brands
As a Black entrepreneur, Stormi has paved the way for others to follow in her footsteps. She serves as a mentor and inspiration to aspiring business owners, showing that success is possible with hard work and determination.
Future Outlook: What’s Next for Stormi Steele?
The future appears bright for Stormi Steele and Canvas Beauty Brand.
Growth Opportunities
Stormi plans to expand her brand into new markets and product categories, including skincare and wellness.
Continued Media Presence
Her role in “Love & Marriage: Huntsville” and her active social media presence will likely continue to boost her influence and net worth.
Conclusion
Stormi Steele’s story is one of ambition, resilience, and innovation. With an estimated net worth of $20 million, she has proven that hard work and determination can overcome even the most significant obstacles. Stormi’s journey is inspiring, from her humble beginnings in Mississippi to her current status as a beauty mogul.
Her impact on the beauty industry and her ability to connect with her audience make her a role model for aspiring entrepreneurs. Stormi Steele has built a legacy that will continue to grow by staying true to her values and embracing her authenticity.
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