The use of cooking oils is one of the first few things found in every kitchen but disposal used of oil has always been a problem. Enter FryAway, a sustainable and creative solution to the issue. In this article we deeply explore FryAway journey their financial success and in the end, their 2025 net worth. Whether you know about FryAway from its hit Shark Tank appearance or its growing retail footprint, this story highlights how a small idea grew into a big business.
Now, let’s delve deeper into the origin of FryAway, its financial growth, and the impact it has made in the market.
| Category | Information |
|---|---|
| Laura Lady | |
| Second-generation American, parents from Honduras | |
| Fluent in Spanish, French, Italian, and English | |
| 18 years as a toy marketer at companies like Mattel and the Lego Group | |
| Founder of FryAway, a company that produces a plant-based, non-toxic powder to solidify cooking oil for easy disposal |
What Is FryAway?
FryAway: a plant-based powder which makes used cooking oil solid so you can throw it away responsibly. Traditional methods of disposing of oil commonly result in clogged drains or environmental ramifications, however, FryAway provides a straightforward, non-toxic solution. Its invention has solved an issue that may have plagued millions of homes and food businesses, developing an eco-friendly and efficient solution.
Why Does Net Worth Matter?
Familiarity with a company’s net worth gives insights into its financial status, market impact, and growth potential. Company valuations enable investors, entrepreneurs, and business enthusiasts alike to evaluate the performance of current business models as well as future ones.
In this article, we will look into the factors influencing the net worth of FryAway in 2025, including its financial performance, retail expansion, and the impact of the Shark Tank show.
Background on FryAway
The Founding of FryAway
Laura Lady, an entrepreneur on a mission, founded FryAway to solve a common household problem: leftover frying oil. Laura started her one-woman show with a mere $2,000 and a garage to develop-and-market her product.
The idea was simple but effective — to make a plant-based, non-toxic product that would allow oil to be removed from homes safely, easily, and in an environmentally responsible way. Little did she know that this idea would resonate with consumers and blossom into a booming business.
Why do they need the product: It solves everyday problems
FryAway is, at its most basic, a powder that, when dissolved in hot cooking oil, bonds with it in order to solidify it to a more manageable, disposable form. Once it is solidified, it can be thrown in the regular trash, removing the need to pour it down the drain or save it in plastic containers you don’t want. The product syncs up with growing consumer interest in sustainability and eco-conscious living.
Reporting Revenue Growth and Early Success
FryAway was doing things many startups cannot even dream of: within only two months of launch, it broke even. The company would go on to make over $700,000 in its first year alone, paving the way for rapid expansion. Impressive financial performance attracts investors and opens doors to greater opportunities.
Shark Tank Appearance
The FryAway Shark Tank Pitch
FryAway went on to receive national exposure after Laura Lady pitched the product on Season 14 of Shark Tank. She pitched for $250k in exchange for 10% of her company. Laura’s presentation emphasized the rising demand for her product and her dedication to sustainability.
Investor interest and the deal
Multiple sharks found the pitch intriguing, but it was Lori Greiner and Mark Cuban who made a joint offer. They committed to a $250,000 investment for 22% equity, providing FryAway with the financial support and knowledge needed to scale. The two investors had different skills to offer — Lori had expertise in consumer products and Mark had skills in scaling businesses.
Post-Shark Tank Growth
Orders for FryAway blew up after the episode aired. The exposure not only boosted its online sales, but also helped land shelf space in major retail stores. Shark Tank had been a pivotal moment in FryAway’s journey; launching the product from a niche item to a household name.
FryAway’s Retail Expansion
Launch in Kroger Stores
Among FryAway’s biggest accomplishments was its debut in more than 1,100 Kroger stores nationwide. This was an important milestone in its retail strategy, enabling the brand to access a wider consumer base and expand its presence in the market. FryAway had the opportunity to scale like never before, thanks to the wide reach of Kroger’s consumer base.
Amazon Success
But FryAway also took advantage of the power of e-commerce, especially Amazon. The brand has a strong presence on the platform with a subscriber base that continues to grow. Amazon’s world-wide footprint helped FryAway reach environmentally responsible customers for who the convenience of shopping online is paramount.
Other Retail Channels
Beyond Kroger and Amazon, FryAway has landed deals with smaller retail chains and specialty stores. This multi-channel strategy not only makes its product available to a wide array of potential customers but also helps boost sales.
Net Worth and Financial Performance
What Is FryAway’s Net Worth Now In 2025?
These figures differ based on the source, but FryAway is estimated at $5–7 million by 2025. This valuation reflects its revenue growth, retail partnerships, and the growing market demand for eco-friendly solutions.
Revenue Trends and Growth
Ever since FryAway made $700,000 in its first year, it has consistently scaled its business. Since then it has taken off thanks to solid marketing backed by Lori Greiner and Mark Cuban, expanding its product line and distribution.
Challenges and Opportunities
Challenges: FryAway’s competitors range from other sustainable products to traditional cooking oils. Educating consumers about the proper disposal of oil is an ongoing challenge as well.
Opportunities: The increasing concern for sustainability can mean great potential for FryAway. It could also increase its revenue through expansion into international markets and/or vertical product extensions.
How Shark Tank Investment Affected User Engagement
How Mark Cuban and Lori Greiner Comes to the Rescue
The investment from Lori Greiner and Mark Cuban was more than a capital infusion — it was an expert infusion. Lori helped FryAway hone its branding and land retail partnerships through her expertise in consumer products. Mark’s business sense helped with strategic scaling and profitability decisions, while still balanced with a focus on quality, timeliness, and customer experience.
Global Expansion Plans
FryAway has expressed plans to go international, and introduce the product in European and Asian markets that are quickly catching up on sustainability trends. The move may create new additional revenue avenues and position it as a global leader in the plant-based oil solidifier domain.
FryAway’s Product Line
The company manufactures various sizes and types of the oil solidifier product for home and commercial kitchens. Prices start at $9.99 for small packs and go up to $29.99 for larger bundles.
Future Projections
In terms of future outlook, FryAway is positioned for consistent growth. As an eco-friendly company supported by top investors, they have an excellent opportunity to increase the market penetration and create new methods for eliminating waste oil.
Conclusion
FryAway’s Value and what lies Ahead
Given the innovative nature of FryAway’s product and its growing retail and online presence, FryAway has quickly built a successful image and net worth as of 2025 is approximately between $5–7 million. In a world focused on the sustainability revolution, the brand is already addressing a common problem as high demand continues to keep growing.
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