Mikayla Nogueira has become one of TikTok’s most recognizable faces, captivating millions with her makeup tutorials, candid personality, and infectious energy. Known for her creative content and strong connection with her audience, Mikayla has built a thriving career as a beauty influencer. But how much is Mikayla Nogueira worth, and what drives her financial success?
| Attribute | Mikaylah Anne (“mikaylah_au”) | Mikayla Nogueira (“mikaylanogueira”) |
|---|---|---|
| Real Name | Mikaylah Anne | Mikayla Nogueira |
| Date of Birth | October 20, 1998 (26 years old) | June 3, 1998 |
| Nationality | Australian | American |
| TikTok Followers | 5.9 million | 15.5 million |
| Other Social Followers | Twitch: 649k, YouTube: 1.68M, Instagram: 1.6M, Twitter: 543k | Instagram: 3M+ (business account), YouTube (not specified) |
| Net Worth (2024) | $800k – $1 million | Around $2 million |
| Primary Income Sources | TikTok posts, Twitch streaming (ads, subscriptions, donations), YouTube videos, OnlyFans subscriptions | TikTok posts, Instagram sponsored posts, brand endorsements (e.g., Maybelline, L’Oreal) |
| Estimated TikTok Earnings per Post | ~$5,000+ (excluding brand deals) | $8,411 – $14,019 |
| Estimated Instagram Earnings per Post | $6,000 – $10,000 (sponsored posts) | $5,022 – $8,371 |
| Estimated Brand Endorsement Earnings | Not specified | $30K – $75K per endorsement cycle |
| Estimated Annual Earnings | Not specified | $2.2M – $3.2M (all platforms combined) |
Who is Mikayla Nogueira?
Early Life and Background
Mikayla Nogueira was born and raised in Massachusetts, USA. From an early age, she loved makeup and creativity, which later became the foundation of her career. Before becoming a TikTok star, Mikayla worked as a beauty advisor and honed her craft in makeup application.
Her humble beginnings resonate with fans, as she often shares her struggles and successes, making her relatable and inspiring to many.
How She Started Her TikTok Journey
Mikayla’s TikTok journey began during the COVID-19 pandemic in 2020. Like many others, she turned to the platform as a creative outlet. Her first few videos showcased her makeup skills, but it wasn’t long before her authentic personality and unique approach started gaining traction.
Key Milestones in Her Career
- 2020: Mikayla posted her first viral TikTok, gaining thousands of followers overnight.
- 2021: She won the prestigious “Emerging Makeup Artist of the Year” award.
- 2022-2023: Mikayla collaborated with major beauty brands like Fenty Beauty and Morphe, solidifying her status in the beauty industry.
These milestones marked her transition from a passionate creator to a full-fledged beauty influencer with millions of fans worldwide.
Mikayla’s TikTok Success Story
Timeline of Her Follower Growth
Mikayla’s follower count skyrocketed within months of her viral videos. Here’s a quick breakdown of her TikTok growth:
- 2020: Started with a few hundred followers.
- Mid-2020: Hit one million followers after her first viral makeup tutorial.
- 2025: Boasts over 15 million followers, consistent engagement and growing popularity.
You may also read(kane welsh net worth)
Viral Moments and Most Popular Videos
One of Mikayla’s most viral videos features her applying full-coverage foundation while sharing relatable anecdotes about her life. This blend of makeup expertise and authenticity keeps her audience hooked.
Why She Stands Out
Mikayla’s unique style lies in her ability to combine professional beauty advice with down-to-earth storytelling. Her thick Boston accent, candid humour, and willingness to share personal experiences make her unforgettable in a sea of influencers.
How TikTok Influencers Make Money
TikTok has revolutionized how influencers can earn money. For creators like Mikayla, the platform offers multiple ways to generate income:
TikTok Ad Revenue Sharing
While TikTok’s Creator Fund provides payouts for views, it’s not the most lucrative income stream. Influencers earn approximately $20-$50 per million views, depending on engagement rates and region.
Sponsored Content and Brand Deals
Sponsored posts are where influencers like Mikayla truly shine. Beauty brands often pay $10,000-$50,000 per sponsored video, depending on the influencer’s reach and engagement.
Merchandise Sales
Many influencers diversify their income by selling branded merchandise. Mikayla has explored this avenue with beauty tools and apparel.
Cross-Platform Income
Mikayla also earns from platforms like YouTube, where AdSense revenue contributes significantly. She maximizes her earnings by repurposing her TikTok content for YouTube.
Engagement Rate and Its Impact
A high engagement rate (likes, comments, shares) is crucial for earning potential. Mikayla’s engagement rate often surpasses 2.5%, making her a top-tier influencer in terms of profitability.
Mikayla’s Income Streams Explained
Let’s take a closer look at where Mikayla’s income comes from:
Income SourceEstimated Earnings
TikTok Creator Fund $2,000-$5,000/month
Sponsored Posts & Brand Deals $20,000-$50,000 per post
Merchandise Sales $50,000+ annually
Other Platforms (YouTube, IG) $5,000-$10,000/month
Sponsored Collaborations
Mikayla has partnered with big names like Fenty Beauty, Morphe, and Charlotte Tilbury. These collaborations boost her credibility and income.
Merchandise
Her branded beauty tools, such as makeup brushes and bags, are a hit among fans, contributing to her overall revenue.
Estimating Mikayla’s TikTok Net Worth
Determining Mikayla’s net worth is challenging since influencers rarely disclose their earnings. However, industry experts estimate her net worth between $500,000 and $700,000.
How These Numbers Are Calculated
- Sponsored Post Rates: With up to 15 million followers, she likely charges over $20,000 per video.
- Ad Revenue: Combined earnings from TikTok and YouTube contribute to her financial success.
- Merchandise Sales: Popular product launches significantly impact her annual income.
With her growing audience and consistent engagement, Mikayla’s net worth could easily surpass $1 million in the coming years.
Mikayla’s Expenses and Investments
Like any business, Mikayla incurs expenses that impact her net worth:
Common Influencer Expenses
- Marketing & Promotions: Collaborating with PR teams and paid advertisements.
- Beauty Products: Constantly testing and showcasing new products.
- Staff Salaries: Paying for assistants, videographers, or editors.
Despite these costs, Mikayla’s smart investments in her brand keep her profits high.
Mikayla’s Growth Metrics and Engagement
Mikayla’s growth metrics highlight her success:
- Follower Growth Rate: 50% in just six months.
- Engagement Rate: 2.5%, higher than the average influencer rate of 1%.
- Comparison: Her engagement surpasses many influencers with similar follower counts.
Factors Influencing Mikayla’s Future Net Worth
Mikayla’s financial future depends on several factors:
- Trends in TikTok Monetization: New earning opportunities may arise as the platform evolves.
- New Brand Collaborations: Partnering with luxury brands could boost her income.
- Challenges: Changes in TikTok’s algorithm or audience preferences could pose risks.
Frequently Asked Questions (FAQ)
How much does Mikayla make per sponsored post?
She reportedly earns between $20,000 to $50,000 per sponsored TikTok.
What is her most popular TikTok video?
Her viral foundation tutorial remains one of her most viewed videos.
Does Mikayla have other business ventures?
Yes, she sells branded beauty tools and apparel.
How can fans support her work?
Fans can buy her merchandise, engage with her videos, and share her content.
Key Takeaways: Mikayla’s TikTok Net Worth in 2025
- Mikayla’s estimated net worth is $500,000-$700,000, with growth potential.
- Her success comes from a strong connection with her audience, diverse income streams, and strategic collaborations.
- As one of TikTok’s top beauty influencers, she’s set to dominate the platform for years to come.
How to Follow Mikayla and Stay Updated
Stay connected with Mikayla through her social platforms:
- TikTok: @mikaylanogueira
- YouTube: Mikayla Nogueira Official
- Instagram: @mikaylajmakeup
For aspiring influencers, Mikayla’s journey serves as a source of inspiration.
Conclusion
Mikayla Nogueira’s rise to fame showcases the incredible opportunities TikTok can provide. From her relatable beginnings to her multi-faceted income streams, her journey highlights the power of authenticity and hard work.
What are your thoughts on Mikayla’s success? Please share your opinions in the comments below, and don’t forget to follow her for more amazing content!
You may also read (whats jim belushis net worth).
